Content strategy
In addition to aligning content to the needs of the user, content strategy is also understood as the integration of content into the business strategy and goals of a company.
Cross-information product concepts are defined in the concept development process phase. This includes, for example, which information products are created with which function and which information architecture.
A concept should ensure the consistency and consistent quality of the information products. This is particularly important if several people are involved in the creation of the information products.
The concepts must be reviewed routinely at suitable intervals. A review is also necessary on special occasions, such as the introduction of new products, new variants or new media.
The concepts have a direct impact on content creation and the subsequent process phases.
Information flow
In order to create an information product efficiently, taking into account both the various requirements of the information product and the differences between different information products, there are various procedures: component-based content management, information management, data management, and document management.
The concept for the flow of information should ensure that content and documents can be found and reused.
- Handling data: Data migration, data transfer, linking of data sources, data exchange and information transfer
- Data transfer formats
- Standardization of data
- Working in the editing system and the associated automation options (e.g. when working with filters in variant management or options for importing tables into editing systems)
- Component content management
- Modularization principles (e.g. content and module management) and criteria for the modularization of documents and information of modules (e.g. granularity, size, principles for archiving modules, e.g. storage of modules in databases)
- Connection between modularization, metadata and standardization
- Reuse of texts and graphics: Possibilities (internal/external), problems and errors in reuse and document generation
- Metadata for content management, use, meaning, typical metadata, variant management (e.g. with variables)
- Connections between modularization, metadata, reuse, archiving, and publication
- Information management, principles and organization of information management (e.g. push and pull processes) depending on the information needs in technical communication
- Development of an information infrastructure for technical communication, information flows and information management in companies, e.g. media (e.g. email, circulation procedures, wikis, intranet, SharePoint®), procedures
- Availability of company-wide data sources (e.g. ERP, PIM or PDM systems, Web CMS) and interfaces for technical communication
- Requirements for internal information sources
- Document management, principles (e.g. archiving, working directories, filing systems, file naming, metadata, legal security, filing concepts, filing structures, file naming and labeling, versioning)
- Document control and distribution processes
- Document management systems