Content strategy
In addition to aligning content to the needs of the user, content strategy is also understood as the integration of content into the business strategy and goals of a company.
Cross-information product concepts are defined in the concept development process phase. This includes, for example, which information products are created with which function and which information architecture.
A concept should ensure the consistency and consistent quality of the information products. This is particularly important if several people are involved in the creation of the information products.
The concepts must be reviewed routinely at suitable intervals. A review is also necessary on special occasions, such as the introduction of new products, new variants or new media.
The concepts have a direct impact on content creation and the subsequent process phases.
Information architecture
Information architecture determines which content is included in the information product, in which structure, with which function and with what depth. Central principles for information architecture, such as target group analysis and usage situation, are derived from environment analysis. It must also be determined how other content is to be integrated, e.g. supplier documentation. The metadata required to manage the content must be defined.
Information architecture provides the structural and content-related concept for the development of information products.
- Various methods of information architecture (e.g. topic design, DITA, book design, MicroDocs, MicroContent)
- User experience design (e.g. media design, interaction design, conversation design, user interface design, user story)
- Content aspects for defining information architecture (e.g. target groups, for which information products, media, structure, information types, communicative function)
- Creation of information architecture
- Evaluation of information architecture
- Structuring principles (e.g. functional design, structuring based on product, user type, usage situation, task, level of difficulty)
- Building a content structure
- Techniques and tools for structuring information and creating a content structure (e.g. mind maps)
- Structural elements (e.g. functional units from Functional Design®)
- Media-dependent structures and outlines (e.g. document: chapters, hypertext: topics)
- Structural and organizational elements of an information product (e.g. security, assembly)
- Placement and sequence of structural elements within the document structure (e.g. safety chapter at the beginning)
- Information types (information types in Information Mapping®, e.g. step-by-step instructions, concept, task, reference, warning)
- Structuring methods (e.g. topic-oriented structuring, hierarchical structure, level structure, information hiding, progressive disclosure) for display and output devices, conversation design
- Structuring principles of information architecture (e.g. factual-logical, learning-logical, alphanumerical, use case-oriented)
- Structuring standards (e.g. Functional Design®, Information Mapping®, DITA)
- Technical realization of a structuring standard (e.g. technical implementation, methodological and content-related implementation, organizational introduction) NOT SW-PRO
- Technical standards that make statements on the structure of information products or propose prototypical structures (e.g. DIN EN 82079; VDI 4500; DITA; functional writing without layout specifications, structuring methods) NOT SW-PRO
- Metadata (including consideration of standards such as iiRDS, VDI 2770)
- Use of metadata (e.g. for content, production, publication, provision, archiving)
- Creation and consideration of classification systems, taxonomies, ontologies
- (Memo: question, should this be part of mandatory "Expert"?)
- (Is currently in Media production and provision) (Memo: Question, look at this entire elective area to see if it still makes sense)
- Methods for the development of metadata models (e.g. product and information classification) (Memo: Question, should this be part of mandatory "Expert"?) Is in Media production and provision)
- Legacy of the classification
- (Memo: question, should this be in mandatory "Expert"?) (W2 Media production and provision)
- Filing system (product-oriented vs. function-oriented)
- Findability in the filing structure
- DMS vs. document storage vs. CMS vs. CCMS
- Standards and requirements for supplier documentation (e.g. delivery formats, content, specifications, formats, rights of use)
- Creation of a catalog of criteria and standards for supplier documentation
- Concept for the integration of additional external documents and content (e.g. certificates and declarations)