tekom - Europe

Content creation; content presentation (user experience design)

In the content creation process phase, the content is created first, the information product itself not yet. The results of the preceding planning process phase are an essential prerequisite for content creation. The results of the concept development process phase must be taken into account when creating content.

The content creation process phase includes all tasks that are necessary to determine, create and store the information. This includes content such as texts, graphics, tables, safety instructions, animations, films, audio or sensor technology.

The content creation process phase also includes the integration of existing or supplied content, quality assurance and localization or translation.

Thanks to the possibilities offered by new technologies, separation of content and output media has become the rule. Content created in a media-neutral way can be used for different output media. The result of content creation is converted into an information product in the subsequent process phases of media production and publication and distribution, which is made available to the user.

Information sources

Information from internal or external sources is required for the development of an information product.

It must be known which sources are available and what information they can provide. The reliability of the respective source and the quality of the information must be assessed.

As a result of this process step, it is known which sources are available for obtaining information.

Superordinate information
  • Determining and defining the overarching topics for which information must be obtained (e.g. information from the company-specific editorial guidelines, legal requirements, norms, standards, product compliance)
Product-specific information
  • Determination and definition of the product-specific topics for which information must be obtained (e.g. technology, product, application, risks, safety aspects)
Internal or external sources
  • Potential internal and external sources of information for technical communication
  • Definition and identification of basic and special information sources and information suppliers (e.g. product managers, engineers, developers) for different content (e.g. functional benefits, operation and troubleshooting of functions)
  • Identification of exploitable sources of information, e.g. independent product use, product training, available information (e.g. specifications, developer documents, suppliers, archives, databases, flyers, catalogs, company brochures, prototypes, simulations)
  • Criteria for distinguishing between confidential and non-confidential information and for evaluating sources, their reliability (e.g. relevance, timeliness) and information quality