Content creation; content presentation (user experience design)
In the content creation process phase, the content is created first, the information product itself not yet. The results of the preceding planning process phase are an essential prerequisite for content creation. The results of the concept development process phase must be taken into account when creating content.
The content creation process phase includes all tasks that are necessary to determine, create and store the information. This includes content such as texts, graphics, tables, safety instructions, animations, films, audio or sensor technology.
The content creation process phase also includes the integration of existing or supplied content, quality assurance and localization or translation.
Thanks to the possibilities offered by new technologies, separation of content and output media has become the rule. Content created in a media-neutral way can be used for different output media. The result of content creation is converted into an information product in the subsequent process phases of media production and publication and distribution, which is made available to the user.
Content creation
The content of the information product is created from the procured and selected information on the basis of concept development. The content created must take into account the specific requirements of the type of media used and the target group. The findings of information processing and knowledge transfer are taken into account.
The result of the content creation process is the content for the information product to be created.
- Models and cognitive conditions of information processing (e.g. mental models; perception and reception; working memory; prior knowledge; motivation)
- Levels of text processing: basal perception (reception), semantic-syntactic processing (coherence), elaborative processing (comprehension and prior knowledge), reductive processing (selection), reconstructive processing (knowledge utilization), types of reading
- Fundamentals of visual perception and processing (pre-attentive, attentive, elaborative and reconstructive processing, Gestalt laws)
- Theories and explanatory approaches for comprehensibility, legibility, readability, communication theories, e.g. Common Ground Theory of Communication, Grice's maxim of conversation, qualitative comprehensibility models (e.g. Hamburg comprehensibility model, comprehensibility dimensions according to Groeben) and associated problems and recommendations for improving and optimizing texts
- Factors influencing the comprehension of information: information product-related factors at various levels, e.g. structure, word, sentence, text level, image, medium (e.g. information density) and target group-related factors (e.g. prior knowledge)
- Criteria for assessing the comprehensibility, legibility and readability of content (e.g. text coherence, conceptual network, rhetorical structure)
- Measurement methods for assessing comprehensibility, legibility, readability (e.g. readability and comprehensibility measures)
- Difficulty levels of texts and factors influencing the difficulty of texts
- Basics of instructional design, e.g. integration of aspects of learning psychology or didactics into communicative functions (e.g. step-by-step instructions, concept)
- Special features of informational and instructional texts: language style for information products and differentiation from other types of language styles (e.g. colloquial language, marketing language, technical language, journalistic language)
- UX writing (UX writing includes all texts that are visible on the user interface and guide and inform the user)
- Spelling according to spelling rules
- Syntactic and grammatical rules and language formation (e.g. sentence structure, declension, conjugation, punctuation)
- Fundamentals of semantics as well as methods and principles of word formation, word types
- Basic rules of the linguistic design of texts conveying information, e.g. depending on the design of headings, linking to previous knowledge, word choice, word formation, term consistency, sentence formation, sentence references, text coherence, use of deixis (pointing with words), descriptions of actions and instructions for action, use of structuring elements and labels, cognitive (pre-)structuring
- Comprehensible or accessible and translation-friendly writing (e.g. guidelines, language rules, spelling rules, text content rules)
- Company-specific writing rules
- Preparation of information for tables
- Integration and presentation of tables in information products
- Setting parameters (e.g. resolution) for the integration of images depending on the publication medium
- Processing of image data, data transfer (e.g. CAD, design data), storage
- Photographic parameters for image creation (e.g. cropping, perspective, storage format, color spaces (e.g. RGB, CMYK), exposure, lighting, resolution)
- Screenshots (e.g. sections, storage, color spaces (e.g. RGB, CMYK), resolution)
- Creation of animations, storage
- Parameters for rendering (e.g. surface, lighting)
- Creation of films (e.g. script implementation, excerpts, cuts, perspective, storage format, color spaces (e.g. RGB, CMYK), lighting, resolution)
- Creation of utility film (e.g. video)
- Creation of screen recordings
- Creation of auditory media (e.g. MP3, text-to-speech engines, selection and commissioning of speakers)
- Voice bots (architecture of dialog systems)
- Creation of sensory media
- Creation, design and formulation of safety and warning notices in accordance with the current state of norms and technology, including internal company specifications and standards
- Implementation of risk analysis results
- Creation of overarching and context-specific safety and warning notices (general and specific)
- Placement of safety instructions and warnings in text and in information products