Environment analysis
Country-specific requirements
Information products for different countries and markets must fulfill country-specific requirements. These include technical requirements, culture-specific aspects of the target group, and legal and normative requirements.
Consideration of the requirements in the information product is relevant for placing the product on the market, product compliance and usability. Information on this can be obtained directly from target countries, from technical requirements and product specifications, from contracts or through research.
The resulting requirements for information products must be taken into account during concept development and implemented during creation.
Culture-specific aspects of the target group
- Culture-specific differences in information processing (e.g. signs, colors, images, reading direction) and aspects of intercultural communication
- Cultural aspects of visual and sign language
- Culture-specific differences in expectations regarding the presentation of information
- Cultural and country-specific aspects of the target group when using the information product and when using media (NOT SW-PRO)
- Cultural and country-specific aspects of the target group that may affect product use (NOT SW-PRO)
- Culture-specific working methods (NOT SW-PRO)
- Country-specific aspects and requirements (e.g. linguistic, terminological, technical, organizational) that must be taken into account when creating information products for international markets
Legal and normative requirements (country-specific)
- Country-specific legal and normative requirements for information products (e.g. product compliance requirements of international markets)