Observation of the information product

Once the information product has been published and distributed, it must be monitored on the market to ensure that all the requirements necessary for the user have been taken into account and fulfilled. The aim of monitoring the information product is to obtain feedback on the information product from users in order to optimize the information product. This process phase thus closes the circle to the first process phase, the environment analysis.

Webmonitoring

Targeted web monitoring can be used to obtain information on the use of the information product. In contrast to other monitoring processes, the information is not actively obtained from the users but from the Internet, and conclusions can be drawn about usage behavior and acceptance. This is possible by collecting web statistics, for example.

Web monitoring results provide information that is evaluated in the environment analysis with regard to potential improvements for the information product.