tekom - Europe

International University Network in Technical Communication

Organised by the tekom Europe Advisory Board for Professional Development and Training

Your participation in the International University Network inTechnical Communication is free of charge.

To join the IUNTC mailing list, contact Dr Daniela Straub (d.straubdontospamme@gowaway.tekom.de) or
Dr Yvonne Cleary (yvonne.clearydontospamme@gowaway.ul.ie).

Current events

How to integrate research into the TC curriculum: an experience report and some lessons learned.

Dear IUNTC members,

We are thrilled to announce the next meeting of the IUNTC is on 15th December 2022 at 3 pm (CET).

Prof. Dr. Michael Meng from the University of Applied Sciences Merseburg will talk abpout 
“How to integrate research into the TC curriculum: an experience report and some lessons learned.” 

The meeting will by on Zoom:

Meeting-ID: 534 482 5910
Kenncode: 04711

To participate, please contact Yvonne Cleary:  Yvonne.Cleary(at)ul.ie

We hope you can participate!

Summaries of previous online meetings of the IUNTC

Master’s in Communication and Media: Introduction of a New Study Discipline at Pwani University in Kenya

Promoting the academic discipline of technical communication through international cooperation, leading to the development of a Master’s in Communication and Media at a university in Kenya, was the subject of the most recent IUNTC meeting on October 25th, 2022. The meeting was led by Professor Sissi Closs and Belinda Oechsler from the University of Applied Sciences, Karlsruhe (HKA), joined by colleagues from Pwani University (PU), Kenya--Edith Miano, Dr Rukiya Swaleh, Dr Elizabeth Munyaya, Alex Muthanga, and Prof. Yakobo Mutiti--and Dr Yvonne Cleary from the University of Limerick (UL), Ireland.

Oct. 20 22 Text by Yvonne Cleary

Fig. 1: An example of the workflow in a multilateral project Image: Suvi Isohella

This project has a history dating back to 2014, when Professor Closs initiated an exchange project between HKA and PU. This project was called ADDI – ADaptive Digital Learning System. The focus was on Communication and Media, live student exchanges between HKA and PU, and the development of a digital platform to share content and collaborate: karlifi.org.

When in-person exchanges became impossible in 2021 due to the pandemic, a new project was initiated to enable virtual exchanges: VIEL (Virtual Intercultural Exchange and Learning). A third partner was included, UL. Students at the three universities get to know one another in weekly meetings online, attend workshops, and complete small group assignments (like making podcasts and short videos). Students receive a certificate and get to meet at one of the participating universities if no travel restrictions are in place. To-date, VIEL students and staff have met in Kenya (February 2022) and Ireland (July 2022). Both ADDI and VIEL were funded by BWSplus (the Baden-Württemberg-STIPENDIUM for University Students, a programme of the Baden-Württemberg Stiftung).

A third project in this cycle and by far the most ambitious, MCM (Master’s in Communication and Media) is funded by the DAAD (Deutscher Akademischer Austauschdienst –German Academic Exchange Service). Its goal is to introduce a new study programme in the discipline of technical communication at PU. The project includes various stages: curriculum development, accreditation of the programme at PU, implementation of a suitable IT environment and equipment, staff training, marketing of the programme in Kenya, and the establishment of a network to get support from local companies and to connect them with programme staff, students, and graduates.

Following a live kick-off event at PU in September 2022, a pilot programme is already underway with 12 students from PU taking Special Courses in Communication and Media. The pilot involves 11 external teachers, with most classes delivered virtually but some on-site. It is a very important phase in the project because the feedback from students and teachers will shape the delivery of the Master’s in Communication and Media, due to start in Autumn/Winter 2023.

The various connected projects have been successful because of funding from BWSplus and DAAD, a stable project team, excellent leadership, a high level of commitment on the Pwani side, and growing interest from students and lecturers. 

To learn more about the projects, or to get involved, see: 
Master’s in Communication and Media Website: mcmstudy.org
Karlifi Learning Platform: karlifi.org



Technical Communication Teaching Projects: Virtual Exchanges with the TAPP Project   

Suvi Isohella from the University of Vaasa in Finland led a very engaging and well-attended session on the TAPP project, which supports international inter-institutional student projects in technical communication.

September 29 22 Text by Yvonne Cleary and Suvi Isohella

Fig. 1: An example of the workflow in a multilateral project Image: Suvi Isohella

Collaborative international inter-institutional projects offer immense benefits for technical communication students and teachers. Students learn first-hand about the challenges and rewards of collaboration, virtual exchange, and intercultural communication. They also develop transferable skills that help to prepare them for the workplace. Teachers experience new and dynamic pedagogical approaches, and successful projects may lead to research, as well as teaching, partnerships. While many institutions encourage international inter-institutional exchanges because of these and other benefits, establishing contacts and projects is time-consuming and complex.

On Wednesday, September 21st, during the first International University Network in Technical Communication (IUNTC) meeting after the summer break, Suvi Isohella, University Teacher in Technical Communication at the University of Vaasa in Finland, led an engaging and informative discussion about the Trans-Atlantic and Pacific Project (TAPP). Suvi explained how TAPP supports international inter-institutional exchanges in technical communication.

The TAPP network was established in 1999/2000 by Dr Bruce Maylath and Dr Sonia Vandepitte. What began as an exchange between two universities has since grown to a network of 49 universities in 21 countries across five continents. The network coordinator maintains a database of project partners and project types, and helps individuals to find suitable partners, and to establish and run projects.

Suvi described three types of project supported by TAPP.

  1. Writing-translation projects, where writers prepare a source text for translation, and translators localise the text for the target audience.
  2. Bilateral translation-editing projects, where translators get feedback from editors about their translations (usually into English, which is not their first language).
  3. Multilateral projects, that reflect the workplace norm of cross-functional collaboration.

Students at the University of Vaasa have been involved in several multilateral projects since 2010. The Vaasa students have focussed on usability testing in many of these projects. For example, as illustrated in the figure below, they have worked with students from universities in Spain and the US to write, translate, and test instructions. They have also worked on multilateral projects to develop personas, and to create infographics.

Suvi explained that TAPP projects are successful because they are administratively uncomplicated. Projects do not depend on funding, and the teachers collaborate to design assignments that match their modules and learning outcomes. Of course, as with any inter-institutional collaboration, teachers must take several steps to ensure projects are successful. Students need detailed instructions and scheduling can be complicated, especially when multiple institutions are involved.

Suvi’s talk concluded with a lively discussion and question and answer session. This IUNTC meeting, like many others, was very well-attended and included participants from all over the world. Several members of TAPP were present, including Dr Patricia Minacori, Dr Bruce Maylath (outgoing coordinator) and Dr Ashley Petts (coordinator since August 2022).

You can learn more about TAPP and how to get involved, at: The Trans-Atlantic and Pacific Project | University of Houston-Downtown (uhd.edu).

Find the presentation slides here.


How do YOU search for existing knowledge?IUNTC Meeting Explores Search Strategies in Technical Communication 

Dr Kim Sydow Campbell led the most recent meeting of the International University Network in Technical Communication (IUNTC) on June 14th, 2022.

In this meeting, Kim explored this question: “How do YOU search for existing knowledge?” This is an important question for researchers, who need to be sure they have access to the breadth of published research about a topic. It is an important question for industry practitioners, who need to ensure they can access the most up-to-date information for their work projects and practice. And it is an important question for teachers, who need to help students develop systematic and comprehensive search strategies.

June14 22 Text by Yvonne Cleary

During the first half of the meeting, Kim provided some background to the topic. Researchers in some fields (e.g. medical researchers) use a standard methodology for systematic literature reviews. Those reviews are then available as guidance to practitioners. In contrast, researchers in Business, Professional, and Technical Communication (BPTC) tend to have less systematic approaches when conducting literature reviews. They use multiple databases and, because of the expanding range of journals, they do not always know the extent and focus of recently published work. They conduct integrative literature reviews infrequently, and these are rarely available to practitioners. Thus, there is relatively little research-based guidance for BPTC researchers. There is also a lack of shared knowledge between academics and industry practitioners, and a lack of understanding about how trade publications and other industry sources are used in practitioner and academic research.

The second half of the meeting involved a lively and rich discussion among participants, both industry practitioners and academics, about our literature search methods. Some themes that emerged from that discussion included: learning from other disciplines like medicine, where the PRISMA framework is an accepted standard; the importance of including international journals in our searches; and the variety of sources with up-to-date content, including blogs, conferences, and dissertations. A key takeaway from the meeting was the need for shared guidance about where knowledge is held and how to access it.

Dr Kim Sydow Campbell is Professor of Technical Communication at the University of North Texas, USA. She has published several books and book chapters, and more than 40 peer reviewed journal articles. She was editor-in-chief of the IEEE Transactions on Professional Communication journal from 1998 to 2008. She is the recipient of multiple awards. This year, she was awarded the Society for Technical Communication’s  Jay R. Gould Award for Excellence in Teaching Technical Communication.

How important is localizing user documentation?

A report from the latest meeting of the International University Network in Technical Communication  (IUNTC)   

May20 22 Text by Yvonne Cleary and Daniela Straub

Because markets for technical products have globalized, it is essential to consider the impact of cultural preferences on the usability and user experience of user instructions.

On Thursday, May 12 over 50 participants joined the latest meeting of the IUNTC, led by Dr. Joyce Karreman, Assistant Professor of Technical Communication at the University of Twente in the Netherlands. Joyce’s presentation was entitled ‘How important is localizing user documentation? Research on the effects of localization on users.’ The presentation discussed a series of experiments Joyce and her colleagues, Qian Li and Menno de Jong, have conducted to explore how Chinese and Western user instructions differ, and to determine the effects of cultural adaptations on Chinese and Western users. 

The first study Joyce described was a content analysis of 50 Western and 50 Chinese household manuals. The analysis confirmed previous research findings that demonstrated differences in content, structure, and visuals. In terms of content, Joyce and her colleagues found that Western user documentation tends be highly instrumental: its purpose is to explain to end users how a device works. Chinese manuals are likely to be less purposeful and more entertaining. Chinese user documentation is not only meant for end users, but also for technicians, and may contain marketing as well as procedural information. Western documentation tends to be highly structured, e.g. using levels of headings, chunking, and lists. In contrast, in typical Chinese documentation, heading levels and lists are less likely to be consistent or prominent. Instructions may be presented in paragraphs rather than lists. Chinese manuals present expository information in an inductive structure (arguments first), whereas Western manuals present expository information in a deductive structure (conclusion first). In terms of visuals, again, Western instructional documents are functional, and visuals (e.g. technical drawings) are meant to clarify how a device works. In Chinese user documentation, cartoons and other entertaining or diverting visuals are used. 

In a related study, Joyce and her colleagues interviewed twenty Chinese technical communicators, to explore their opinions about differences between Chinese and Western user documentation. The interviewees recognized the importance of culture and the different expectations of Western and Chinese users. They believed that Western users rely more on user documentation than Chinese users. Because the interviewees used style sheets and standardized tools, the research team concluded that Chinese manuals may become more like Western manuals in the future.

Joyce also described three user studies designed to explore the effects of Chinese and Western approaches to structure, expository information, and visuals. These studies were conducted with three participant groups: Chinese people based in China, Chinese people based in Europe, and Westerners based in Europe. The results of the study on document structure showed no significant differences in task performance or perceived usability. In the second study, examining the structure of expository text, both groups of Chinese participants preferred expository text presented inductively (with arguments first) for both readability and persuasiveness, while Western participants preferred information presented deductively. The third study examined the use of various types of cartoons and technical line drawings. The results were largely in line with expectations, that Chinese participants appreciated entertaining visuals while Western participants reacted more positively to technical visuals.

The overall conclusion of this work is that localization improves the user experience, but may not be essential for the usability of user documentation. 

A lively question and answer session followed the talk, with questions and comments about how the studies had been conducted, demographics of participants, follow-up research, the hidden impact of culture, and an array of other topics. IUNTC participants thanked Joyce for her interesting and insightful presentation. 

The next IUNTC meeting will be on Tuesday, June 14 at 15.00 (Central European Summer Time). Professor Kim Sydow Campbell from the University of North Texas will lead this meeting, entitled: “How do YOU search for existing knowledge? Listening to academics and practitioners in business/professional/technical communication across the globe”.

Further reading
Li, Q., De Jong, M. D. T., & Karreman, J. (2020). Cultural differences between Chinese and Western user instructions: A content analysis of user manuals for household appliances. IEEE Transactions on Professional Communication, 63(1), 3-20.
Li, Q., Karreman, J., & De Jong, M. D. T. (2019). Chinese Technical Communicators' Opinions on Cultural Differences between Chinese and Western User Manuals. ProComm 2019, IEEE International Professional Communication Conference, July, Aachen, Germany.
Li, Q., De Jong, M. D. T., & Karreman, J. (2021). Cultural differences and the structure of user instructions: Effects of Chinese and Western structuring principles on Chinese and Western users. Technical Communication, 68(1), 37-55.
Li, Q., Karreman, J., & De Jong, M. D. T. (2020). Inductively versus deductively structured product descriptions: Effects on Chinese and Western readers. Journal of Business and Technical Communication, 34(4), 335-363.
Li, Q., De Jong, M. D. T., & Karreman, J. (2021). Getting the picture: A Cross-Cultural Comparison of Chinese and Western Users’ Preferences for Image Types in Manuals for Household Appliances. Journal of Technical Writing and Communication, 51(2), 137-158.

Trends and demands in specialized technical communication

"New job profiles and new job titles in technical communication – how much agile project management does technical communication need?" This was the topic of the sixth online meeting of the International Network of Universities in Technical Communication (IUNTC).

March 2022 Text by Daniela Straub

Thirty-three participants joined the meeting, which started with an interesting lecture by Dr. Christiane Zehrer on “Agiles Methods and their meaning in todays working world”. Dr Zehrer is an agile practitioner (Certified Scrum Master) and a technical communication instructor at Hochschule Magdeburg-Stendal, Germany.

Currently, around 27.3 percent of employees in technical communication in Germany work in software companies. About three percent of all employees in a software company are technical writers. Software industry is a growing segment, with a growing ratio of technical writers in business units.

The work of technical writers in software development differs significantly from other industries. For one thing, they use other tools, e.g. component content management systems are less common in software development than in other industries. They also create other types of information for use, e.g. API (Application Programming Interface) documentation and embedded help. In addition, there is the digitization trend: With growing digitization, products, business models, value chains, customer behavior, and the workplace change. This also leads to radical changes in the work of technical communicators. As an example, agile project management methods are already common in most software companies, leading to a stronger interlink between product development and technical communication.

A Mentimeter survey of meeting participants showed that most are already familiar with agile project management methods, especially Scrum and Kanban. In contrast to classic project management, agile methods differ mainly in the shorter and more detailed planning phases. Task packages are kept as small as possible and scheduled for a fixed time. For example, daily standups are fixed elements: Teams coordinate their work through frequent, but usually short meetings. Sprint backlogs – a prioritized list of all those functions that are due at the end of the respective work period – are another important agile element. They consist of user stories, which describe the product from the user's point of view and focus on the task that the user wants to do. This provides a different perspective on the product. User stories are further devided into tasks, functions are secondary.  User stories and tasks are usually visualized using material or a virtual agile board. 

Thus, technical writers, who work in the software industry, are an integral part of  the agile development process. The question in the group was whether employees of technical communication, especially in software development, need new skills such as training in agile methods, and whether the future would see an increased need for generalists or specialists. These questions were discussed in breakout rooms.

As a conclusion, the following was noted: Project management, time management, und team communication will play a particularly central role in future. Also technological trends for context-based information delivery are becoming increasingly important. So technical competencies will be required in the future, e.g. to be able to read code for testing and user experience design. But above all, skills in interpersonal communication are still essential. The self understanding as a technical writer changes to the “information developer”.

Why taking part

An agenda for your benefit

The purpose of this International University Network in Technical Communication is to support university teachers and staff who already run, or are interested in developing programmes or modules in technical communication: through this network they will be able to exchange experience and ideas for launching or strengthening their programmes, or for research projects.

The network will facilitate online meetings, mentoring partnerships, and research projects and dissemination of university teachers and staff throughout Europe.

We meet regularly, about every 6 to 8 weeks in one-hour online meetings. Anyone who wants to can contribute a topic. We work in different formats: presentations, presentation of research projects and results, discussion rounds with input presentations, exchange of potential project partners, clarification of questions and concerns and much more.

Whoever wants to can actively contribute here or just take part.

The network is also relevant for teachers and staff in related disciplines, such as engineering, language studies, computer science, marketing, and communication studies. 

A working group of the tekom Europe Advisory Board for Professional Development and Training is responsible for running the network and organizing meetings or events. The network was first established as an Advisory Board project in March 2020.

So far, the working group includes universities from more than 30 countries, from Europe and worldwide, including China, Austria, Belgium, China, Czechia, Danmark, Finland, France, Great Britain, Germany, Hungary, Ireland, Italy, Portugal, Romania, the US and other countries. 

You are welcome to join any network meetings that interest you.

Our next network meeting will take place online. If your are interested to join, get in touch with us: d.straub@tekom.de

Would you like to join?

Your participation in the International University Network inTechnical Communication is free of charge.

By completing this short survey, you can get in touch with us and you will also help us to make the network relevant to you, whatever stage you are at. The survey takes about 10 minutes to complete.

Information about Data Privay and the Conditions of participation

Why is the network necessary?

Throughout the world, millions of people work in technical communication roles, but the profession is still not very well known. 

Technical communication education is at different stages of development in each European country. 

In many European countries, no academic programmes are offered in technical communication.

The TecCOMFrame project identified ways to increase the number of programmes offered, and developed resources for people who are interested in designing modules or full programmes. This network follows on from that project. 

Benefits for all

Benefits for universities:
Universities involved in this network will be able to create opportunities for students and will attract more visibility and higher participation in technical communication modules and programmes.

Benefits for students:
This network will help universities to develop and offer modules and programmes in technical communication. This is a growing field, with work opportunities for students with interdisciplinary skills, especially skills in languages, media, communication, and technology.

Benefits for industry:
This network will help to meet the recruitment needs of companies operating in the field of technical communication, by training graduates to meet the labour market shortage, and by helping young people seeking job opportunities in technological and innovative contexts.

What is technical communication?

According to the tekom Europe definition, “technical communication is the process of defining, creating and delivering information products for the safe, efficient and effective use of products (technical systems, software, services).”

This video shows a typical working day in the life of a technical writer at a large software company.