11. March 2026 | tekom Danmark
Webinar: From Engagement to Activation - Designing Product Knowledge that drives User Behavior
Event information | Registration
From Engagement to Activation: Designing Product Knowledge That Drives User Behavior
Beautiful documentation. Structured training content. High engagement. But engagement isn’t the same as activation.
After merging Global Education and Product Content inside R&D, we at Mews realized our mission wasn’t to inform users, it was to influence behavior. We shifted from measuring views and course completions to measuring feature adoption, self-service, and behavior change.
In this session, I’ll share how we reframed documentation and product education as a unified knowledge system designed to drive adoption and self-service. You’ll see how we aligned around business outcomes, redesigned our success metrics, and built workflows that connect release notes, help content, and training into a single activation engine.
Because documentation isn’t content, it’s momentum.
You’ll learn:
- How to move from engagement metrics to activation metrics
- How to align documentation and learning with product goals
- How to design content that influences user behavior
Event information
- Date of the event
- 11.03.2026 | 13:00 - 14:00
- Event location
- Online
- Speaker
- Stephan Delbos, Senior Director of Product Knowledge Activation: Mews | PhD | Content & Education Leader
- Documents
- Contact person
- Holger Thater
- Contact email
-
holger.thater@
danfoss.com - Download schedule
- Conditions of Participation
-
With the registration and participation in the event you accept the conditions of participation for country organization events and information on data protection.
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