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Understanding the Psychology of Design: A Cognitive Approach to Usability

Kirk St.Amant


We continually perform different mental processes when using objects – everything from coffee cups to web interfaces.  These psychological dynamics affect the expectations we have for usability – particularly for what items are, what they do, and how to use them effectively.  The better we understand these processes, the more effectively we can design materials – from apps to mobile devices to documentation – audiences can use effectively. 


starting time
15/04/21 | 16:00 clock
ending time
15/04/21 | 17:00 clock
Time zone
tekom Danmark
Registration available only to logged-in members.

learning objectives

This presentation examines central psychological processes affecting design expectations and product usability.  The presenter will also introduce an approach individuals can use to research these psychological dynamics in order to create more usable designs based on audience expectations.

Attendees will learn:

  • Core psychological processes affecting audience expectations of usability
  • Methods for researching the psychological dynamics affecting usability expectations
  • Approaches for applying these ideas when creating different products

The presentation will include examples of how to apply these ideas to create more usable products for different audiences.



Kirk St.Amant

Kirk St.Amant

Kirk St.Amant is a Professor and Eunice C. Williamson Endowed Chair in Technical Communication at Louisiana Tech University, an Adjunct Professor of International Health and Medical Communication with the University of Limerick in Ireland, and an Adjunct Professor of User Experience Design with the University of Strasbourg.  He researches how cognition affects usability and design with a focus on international health and medical settings. Contact: kirk.stamantdontospamme@gowaway.gmail.com