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September 19, 2017

tekom Belgium

Information Architecture for Intelligent Content

tekom Belgium organized an event in Ghent on September 19, 2017 with three sessions focusing on “Information architecture for intelligent content”.

Event info

  • Date: Tuesday, September 19, 2017
  • Time: 1:00 PM to 5:30 PM
  • Venue: Ghent University, building Mercator A: Abdisstraat 1, 9000 Ghent, Belgium 

Three speakers were sharing their practical experience on how product information can be managed and published in a structured and smart manner.


Bram Lowagie is responsible for the product documentation at Opens external link in new windowDaikin Europe and explains how Daikin has addressed the transition to a Content Management System (Opens external link in new windowCMS – Schema ST4) for installation and user manuals. The new system has been implemented at several Daikin branches at different locations throughout Europe. In the new process, product information is centrally managed and published, which results in a shorter time-to-market for the publications and leads to more consistency.
Yves Barbion from Opens external link in new windowflow then discusses which factors to consider before moving to a CMS. How do you make your content intelligent? Structuring and making your content modular is important, but the assignment of metadata is also a key to making the information findable for the user. Not only text is important, but also illustrations.
Sien Accou from Opens external link in new windowYamagata Europe wraps up the afternoon with a session on how technical documentation can be used to create instructional videos. Organizations often have a wealth of information that may be worth converting into visual materials and can be used for training but also in a marketing or technical environment.


  • 13:00 – 13:30: Reception
  • 13:30 – 14:30: Daikin Europe NV: Content Management System – A User Case
  • 14:30 – 15:00: Coffee break
  • 15:00 – 16:00: Flow Communications: CMS? It’s not (just) about the nail!
  • 16:00 – 16:30: Yamagata Europe: How-to Movies
  • 16:30 – 17:30: Networking